Opening Citywide

So, I head out today to see 911. Burbank has about 30 screens, all of them owned by AMC. Despite all the hype, 911 is playing at the smallest theater in town. I get there and (not surprisingly) find that the next two shows are sold out. I bought a ticket for the 7pm show and will be heading back in a little bit. I can't help but wonder how many more people would have seen this film if it had been more widely released.