Monday, June 06, 2005

Schwarzenegger's Product Placements

Governor Schwarzenegger is prominently placing the products of his campaign supporters into ads he is running on television. Pepsico reportedly donated $30,000 to Schwarzenegger campaign committees and now some are suggesting that he's paying them back with some free air time for their products.

Another is Arrowhead, which along with its executives reportedly gave over a quarter of a million to the governor, and also has its products included in the governors television ad. The L.A. Times editors may have their collective tongue in cheek when pointing out that at least this way we know what the donators are getting in return for their investment.


Post a Comment

<< Home